How ReferPro Achieved 464% YoY Growth with the 'Metazation' Strategy
A $2.7M seed-funded SaaS startup went from zero inbound to a repeatable growth engine — achieving 464% year-over-year growth by synchronizing Meta awareness with Google intent.
A Funded Startup with No Inbound Pipeline
In late 2024, Murphy & ReferPro raised $2.7 million in seed funding for their referral automation software aimed at home service contractors. While they had a proven product and offer, they lacked a consistent, scalable system for generating inbound leads. Their target market — contractors — often didn't even know such a solution existed, making traditional search-only strategies ineffective.
The 'Metazation' Surround Sound System
We implemented a surround sound digital strategy designed to educate the market and then capture the resulting interest. Meta Ads introduced the solution to business owners, moving decision-makers from top-of-funnel awareness to bottom-of-funnel intent. Google Ads captured the specific search intent generated by the Meta campaigns.
After three months of initial growth, we leveraged a proprietary 'Metazation' strategy using Performance Max to replicate Meta's audience demand generation directly inside Google. This created a self-reinforcing cycle where awareness generated intent, and intent was captured across both platforms.
Repeatable B2B Growth
Between February and July 2025, ReferPro achieved a complete transformation of its inbound pipeline.
Year-over-Year Growth
By synchronizing social awareness with search intent, we created a repeatable growth engine that transformed ReferPro from a newly funded startup into a market-scaling leader — achieving 464% YoY growth and earning recognition as a '2025 Startup to Watch.' The efficiency of the initial 3-month run allowed ReferPro to double their monthly ad spend while maintaining high performance. Referral leads convert 3x more than standard leads, and our campaigns fed that engine at scale.