How GPP Industrial Services Built a Reliable B2B Pipeline With 412 Qualified Leads
An industrial services supplier turned Google Ads into a reliable inbound pipeline, delivering qualified buyers every single month, not just the lucky ones. 4.9x estimated ROAS on $39.8K in spend.
Replacing a Referral Pipeline With Real Demand
GPP serves industrial clients with specialized products and services. Sales came from long-standing relationships and referrals, but the pipeline had no real inbound engine. When referrals dipped, the forecast dipped.
They needed a Google Ads system that could deliver qualified industrial buyers on a predictable schedule, every month, not just the lucky ones.
High-Intent Search Plus Full-Funnel Reach
We built the account around a single conversion event: a submitted inquiry from a qualified industrial buyer. No vanity metrics, no impression chasing, no soft engagement goals.
The architecture combined high-intent industrial search to capture buyers with active projects, Performance Max to expand reach to decision-makers across Search, Display, and YouTube, and branded search protection to secure the brand from competitor interception on core traffic.
412 Qualified Leads on a Predictable Schedule
The campaigns delivered consistent inbound volume every month, with cost per lead holding steady as the account scaled.
Qualified Leads Per Month
Industrial buyers research with purpose. They search in small numbers, but every search has real project intent behind it. By focusing exclusively on that intent, we built a pipeline that produces roughly 43 qualified inbound leads every month, consistently, regardless of trade-show cycles or referral activity.
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