How LawnValue Generated 2,000+ Leads and Expanded to Florida
A Tennessee lawn care provider ditched traditional mailers for a full-funnel digital strategy — generating 2,000+ leads and funding a new Florida branch in 12 months.
Stuck on Traditional Media
In 2022, LawnValue faced two primary hurdles: inconsistent lead generation and a lack of modern brand awareness. Their previous marketing efforts relied heavily on traditional media, such as magazine advertisements and direct mailers, which were failing to provide the scalable growth needed to expand.
Aggressive Digital-First Approach
We implemented an aggressive digital-first strategy utilizing A/B testing and proven ad templates to accelerate the optimization window. We analyzed trending search terms specifically for home services in the Tennessee area. We developed high-quality ad creatives with consistent themes and clear calls-to-action. We posted SEO-optimized images twice weekly and implemented a new review-request system. And we combined Google Ads, Facebook Ads, and Local Service Ads for total market saturation.
From Mailers to Market Expansion
The rapid growth fueled by these campaigns allowed LawnValue to successfully launch a new branch in Florida in November 2023.
Results by Channel
| Platform | Key Result | Impact |
|---|---|---|
| Google My Business | Ranked #13 (1st Page) | Up from #42 (3rd Page) with 700+ actions |
| Google Ads | 11,000+ Clicks | 1,200+ direct conversions |
| Facebook Ads | 3.3M+ Impressions | 100k+ clicks and 1,000+ conversions |
| Local Service Ads | 230+ Phone Leads | Plus 70+ message leads |
Total Leads Generated
Through weekly optimization of ad copy and monthly adjustments to creatives, we maintained high-level performance across all 300k+ search impressions. The total lead volume across all channels funded a new Florida branch expansion in under 12 months.