How Landmark Lawn & Landscape Used 298% ROI Campaigns to Open a New Franchise in Atlanta
A Nashville lawn care business expanded into a new market, generating 1,500+ conversions and $300,000 in additional profit over two years.
Scaling Beyond Nashville
In 2021, Landmark was a thriving local lawn care and landscaping business in Nashville, TN. Looking to expand into new markets surrounding their current service area, they needed a high-volume digital marketing campaign to grow these areas quickly to keep routes condensed and make the expansion profitable. Simultaneously, they needed to continue growing their customer base in their current service area to fuel additional growth.
Seasonal Multi-Channel Campaigns
We implemented a flexible, multi-platform strategy tailored to the home services industry. Google My Business optimization ensured organic first-page visibility. Seasonal campaigns launched specific offers tied to busy periods for individual services throughout the year. Client remarketing upsold current customers on higher-value services. And flexible month-to-month management allowed Landmark to pause during winter breaks to avoid wasting ad spend.
Two Years of Compounding Growth
Over a two-year period from February 2022 to June 2024, Landmark used the additional revenue from high-ROI campaigns to open a new franchise in Atlanta, GA.
Frequently Asked Questions
What was the average cost per conversion for this lawn care Google Ads campaign?
We generated 1,500+ total conversions at a $50.35 average cost per acquisition across Google Ads and Meta Ads over a two-year campaign period. The $50.35 average CPA held consistently as we scaled, which is what made the 298% ROI achievable and gave the business the predictability to plan a new franchise expansion.
How did a lawn care company achieve 298% ROI from paid advertising?
The 298% ROI came from a combination of precise seasonal campaign management, a $150 estimated annual profit per conversion, and 1,500+ conversions generating $300,000 in additional profit over two years. Seasonal campaigns launched specific offers during peak-demand periods, remarketing upsold existing customers on higher-value services, and flexible month-to-month management allowed pausing spend during winter months to eliminate waste.
How long did it take before paid ads generated a positive return for this home services business?
Landmark ran campaigns from February 2022 through June 2024, a 28-month engagement. The account built toward the 298% ROI over that full two-year period, not from a single month's spend. The Georgia franchise expansion decision came after roughly 18 to 24 months of compounding positive results in Nashville. Early-phase months involved building conversion data and seasonal structures before the full optimization flywheel was running.
Did this lawn care campaign outperform national competitors like TruGreen in search results?
Yes. Landmark achieved a 16.07% Google Ads impression share in their target markets, outperforming national aggregators including TruGreen and HomeAdvisor for high-intent local searches. That level of impression share in a market with well-funded national competitors required precise geographic targeting, a strong negative keyword strategy, and a focused campaign structure that concentrated budget on the searches most likely to generate booked jobs.
Return on Investment
With over 10,000 new website visitors, 400,000+ ad impressions, and 1,500+ conversions, Landmark achieved a 298% ROI that funded a new franchise expansion into Atlanta, GA in early 2024. Their 16.07% Google Ads impression share outperformed national aggregators like TruGreen and HomeAdvisor.
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