How Big Chad Law Signed 50+ PI Cases and Opened a 6th Office in 4 Months
An Arizona personal injury firm was drowning in unqualified leads. We fixed their tracking, rebuilt their strategy, and fueled an office expansion.
High Lead Volume, Low Case Quality
In Q1 2025, Big Chad Law noticed a concerning downward trend in actual case acquisitions despite high lead volume. While their staff remained busy on the phones, a growing percentage of leads were failing to convert into signed cases, often being marked as spam. They needed to shift away from 'raw leads' and find a way to target high-quality, qualified personal injury cases.
Multi-Channel Surround Sound
Creekside deployed a sophisticated multi-channel approach to capture and qualify demand. Meta Ads drove high-level brand awareness across Arizona. Google Search Ads captured high-intent users and the demand generated by Meta. Local Service Ads provided guaranteed lead quality and maximized top-of-page real estate.
The critical innovation was advanced tracking — we refined tracking to identify which leads actually became qualified cases, specifically optimizing for phone calls lasting over 3 minutes. By feeding higher-quality data signals back into Google's bidding algorithms, lead-to-case conversion stabilized dramatically.
Consistent Case Flow and Physical Expansion
Between April and September 2025, Big Chad Law saw a massive stabilization in lead-to-case conversion.
Monthly Case Acquisition
| Month | Signed Cases | Ad Spend | CPA (Per Case) |
|---|---|---|---|
| April 2025 | 15 | $12,881 | $858.77 |
| May 2025 | 18 | $18,622 | $1,034.58 |
| June 2025 | 17 | $14,031 | $825.35 |
| July 2025 | 19 | $22,220 | $1,169.48 |
| August 2025 | 21 | $21,774 | $1,036.88 |
| September 2025 | 12 | $7,455 | $621.28 |
Qualified PI Cases Signed
As a direct result of this campaign's profitability, Big Chad Law was able to expand its physical footprint and open a sixth office in Arizona. The combination of brand awareness, intent capture, and quality-optimized tracking created a repeatable system for case acquisition.