TL;DR: These 9 Meta Ads case studies from Creekside Marketing cover dental implants, B2B SaaS, meal prep, retail, education, and mobile apps. Highlights include $977K in attributed revenue in 90 days for a dental implant practice, a 20x ROAS meal prep expansion into 3 new Texas markets, 417 B2B software demos booked from cold traffic, and app installs cut from $7.36 to $3.90. Every number comes directly from Ads Manager.

Results at a Glance

Case Study	Headline Result
Dental Implant Practice	$977K attributed revenue in 90 days
Meal Prep (Dallas)	20x ROAS, 3 new markets
Fitness Equipment Retailer	17x average ROAS
Meal Prep (Portland)	14x ROAS, $25 new-customer CPA
B2B Medical AI SaaS	417 demos booked, $59-89 per demo in best ad sets
Meal Prep (Illinois)	4-6x ROAS at $8-$17 CPA
Meal Prep (Ohio)	New market entry at $20 CPA
Education Brand	CPA cut 52%, applications more than doubled
Mobile App	2,662 installs, CPI down 47%
Source	Creekside Marketing case studies

9 Meta Ads Case Studies With Real Numbers: 20x ROAS, $977K Revenue, and 47% Lower CPI

Meta Ads case studies usually come in two flavors: screenshots with no context, or long stories with no numbers. Neither helps you figure out what your account should actually be producing.

This roundup includes 9 real Meta Ads engagements with verified numbers from Ads Manager: revenue, ROAS, cost per acquisition, and the strategy behind each result. They span high-ticket dental, B2B SaaS, e-commerce, meal prep, education, and mobile apps.

Each entry links to the full case study with the complete breakdown.

1. Dental Implant Practice: $977K in Attributed Revenue in 90 Days

A high-ticket dental implant practice was self-managing $30K/month in Meta spend with no attribution. Creekside rebuilt the account, added Salesforce attribution and lead qualification, and produced $977K in attributed revenue over 90 days from 2,543 leads.

Read the full breakdown: Dental Implant Meta Ads Case Study

2. Meal Prep Company: 20x ROAS and 3 New Texas Markets

Punch Drunk Chef grew from a single South Dallas location to dominating Frisco, Plano, and Denton, fueled by paid social that consistently delivers double-digit returns, hitting 20x ROAS.

Read the full breakdown: Punch Drunk Chef Meta Ads Case Study

3. Fitness Equipment Retailer: 17x Average ROAS

A fitness equipment retailer’s account was stalling on creative fatigue. A rebuilt structure with systematic creative rotation now averages 17x ROAS on a $7.5K/month budget, driving both online sales and showroom visits.

Read the full breakdown: Fitness Superstore Meta Ads Case Study

4. Portland Meal Prep: 14x ROAS With $25 New-Customer CPA

CI Lifestyle Meals wanted growth from genuinely new customers, not repeat buyers inflating the numbers. Campaigns excluding all previous purchasers still delivered a $25 CPA and 4.5x ROAS on pure new-customer acquisition, with blended returns reaching 14x.

Read the full breakdown: CI Lifestyle Meals Meta Ads Case Study

5. B2B Medical AI SaaS: 417 Demos Booked From Cold Traffic

Selling AI software to medical specialists is one of the hardest plays on Meta. Early tests came in at $250-$310+ per booked demo. A red/yellow/green creative rotation system plus Conversions API demo-event optimization cut that to $59-$89 in the best ad sets, generating 417 booked demos from the flagship campaign.

Read the full breakdown: B2B SaaS Meta Ads Case Study

6. Illinois Meal Prep: 4-6x ROAS at $8-$17 Cost Per Acquisition

Duck A Diet focused exclusively on growing its customer base. Pure new-customer campaigns achieved consistent 4-6x returns at $8-$17 per acquisition.

Read the full breakdown: Duck A Diet Meta Ads Case Study

7. Ohio Meal Prep: New Market Entry at 4x New-Customer ROAS

Unrefined Meal Prep, Northeast Ohio’s leading meal prep service, expanded from Cleveland into Columbus, an entirely new market, acquiring new customers at a $20 CPA with $8-$10 cost per purchase across scaled ad sets.

Read the full breakdown: Unrefined Meal Prep Meta Ads Case Study

8. Education Brand: CPA Cut 52% While Applications Doubled

Adventures in Wisdom was paying $256 per application before Creekside took over Meta management. Cost per application dropped to $123 while monthly applications more than doubled from 41 to 90.

Read the full breakdown: Education Brand Meta Ads Case Study

9. Mobile App: 2,662 Installs With CPI Down 47%

Birthday Club App had zero properly optimized campaigns at the start. Systematic creative testing drove 2,662 app installs across two markets while cutting cost per install from $7.36 to $3.90.

Read the full breakdown: Birthday Club App Meta Ads Case Study

What These 9 Meta Ads Case Studies Have in Common

Three patterns show up in every winning account:

• Systematic creative testing beats one-off ads. The B2B SaaS, retail, and app accounts all run structured rotation systems: classify every ad, cut losers on a fixed window, keep proven winners live.
• Optimize on the event that makes money. The $977K dental result and the 417 B2B demos both came from feeding the real conversion event (qualified lead, booked demo) back to Meta instead of optimizing for cheap form fills.
• New-customer discipline. The meal prep brands exclude past purchasers entirely, so reported ROAS reflects actual growth, not retargeting inflation.

If you want to see what your Meta account should be producing, see how we manage Meta Ads or browse all Creekside case studies.