How Fitness Superstore Built a 17x Average ROAS on Meta Ads

Two Goals, One Budget. The Previous Agency Could Not Deliver Either.

Fitness Superstore sells premium fitness equipment through both an e-commerce site and a physical showroom. The e-commerce side needs direct purchase conversions. The showroom needs foot traffic from buyers who want to try high-ticket equipment before committing. These are two fundamentally different campaign objectives, and most advertisers treat them as one.

Before Creekside, Fitness Superstore was running Google Ads through a previous agency and generating a sub-7x ROAS. When they brought us in to manage their Facebook and Instagram campaigns, the bar was already low. The potential was not.

Dual-Objective Architecture with a Creative Rotation System

We built a campaign structure that separated the two objectives from the start. Seventy percent of the $7,500 monthly budget went to core French Fitness brand campaigns and showroom visit campaigns, the proven converters. The remaining 30% tested product-specific campaigns and new audience expansions.

Underlying the structure was a full account rebuild: pixel events properly tracking both e-commerce purchases and showroom visit intent, audience segments separated by intent layer, and creative testing frameworks that could tell us which products and which formats were driving which outcomes.

The more durable strategic decision was solving creative fatigue before it became a crisis. Fitness equipment ads burn through creative fast. The same product images stop converting after a few weeks of consistent exposure: frequency climbs, CTR drops, and ROAS follows. We worked with Tim (the client's content lead) to build a monthly rotation system using showroom video footage of machines being demonstrated. Fresh creative kept quality scores high and prevented the ROAS decay that kills most retail Meta accounts over time.

17x Lifetime Average, with a System Built to Stay There

Across the engagement, the account averaged 17x ROAS on a $7,500 monthly budget. At that return, every month of ad spend was generating an estimated $127,500 in attributed revenue. The previous agency was generating sub-7x on a different platform.

The floor mattered as much as the average. Even during creative refresh periods and audience expansion tests, the account stayed above 7x. When creative fatigue did cause a temporary dip (October saw performance pull back to 8x during a catalog refresh and testing pause), the rotation system corrected it within weeks.

The campaign also accomplished what most retail advertisers cannot: genuine dual-objective performance. Online purchases and showroom visits were both tracked, both attributed, and both improving from the same budget. The structure that produced 17x average ROAS was built to maintain it, not just achieve it once.

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