How Polaris Dentistry Went from 26 to 413 Conversions with a 500%+ ROI
A struggling dental practice with a limited budget needed immediate results. We delivered a 15x increase in conversions and drove cost per conversion below $4.
A Practice at a Critical Crossroads
In 2023, Polaris Dentistry was a small-time practice struggling to bring in enough clients to stay open. The owner, Shilpa, faced a critical crossroads: she needed to revolutionize her marketing tactics quickly but had a limited budget that afforded zero room for wasteful spending on campaigns that didn't deliver immediate results.
Precision Targeting on a Tight Budget
We transformed a previously ineffective advertising approach into a high-ROI engine. We focused exclusively on high purchase intent local keywords to drive direct traffic to the office. We leveraged specialized tools within Google Ads to accelerate account optimization speed. And we crafted compelling, professional ad copy designed specifically to generate high Click-Through Rates.
The Creekside Turnaround
The difference in performance before and after our intervention was immediate and sustainable.
Performance Comparison
| Metric | Before Creekside (1 Year) | After Creekside (1 Year) |
|---|---|---|
| Conversions | 26 | 413 |
| Clicks | 358 | 1,690 |
| Cost Per Conversion | $48.79 | $9.58 |
| Total ROI | Ineffective | Over 500% |
Cost Per Conversion Achieved
Nearly a year into our management, we continued to drive performance even lower, eventually reaching a cost-per-conversion of below $4. This expertise added thousands of dollars in additional revenue to their bottom line every single month.