How Advanced Medical Spa Went from Nearly Closing a Branch to Planning a 4th Location
A 3-location medical spa in North Atlanta was on the verge of shutting down a branch. We turned it around by cutting cost-per-acquisition in half.
A MedSpa on the Verge of Closing a Branch
In 2023, Advanced Medical Spa (AMS) was struggling to grow its 3 locations in the North Atlanta area. They had worked with digital marketing agencies before, with little to show for the time and money invested. AMS was in danger of having to shut down a branch.
Three-Pronged Digital Turnaround
Creekside Marketing Pros implemented a three-pronged turnaround strategy. We targeted local keywords with high purchase intent to drive store traffic through Google Search. We used stunning ad creatives on Facebook and Instagram to draw potential customers via social media. And we worked side-by-side with their web team to craft high-converting landing pages.
From Closing to Expanding
Within a few months, AMS not only kept their 3rd branch open but increased ad spend by over 50%, accelerating growth toward a 4th branch. At peak performance, Meta Ads alone were driving 238 conversions in a single month at just $2.98 per conversion — with consistent monthly volumes ranging from 97 to 238 leads.
Meta Ads Cost Per Conversion
While the industry standard for medical spa leads on Meta hovers around $12.50 per conversion, we achieved a $5.40 cost per conversion — less than half the benchmark. This level of efficiency didn't just save a branch; it funded an expansion.